Tag Archives: social media

On Klout Nine

Photo credit: Garry McLeod Launched in 2009 by Joe Fernandez and Binh Tran, Klout is a San Francisco-based company that measures influence.  It provides social media analytics based on information gathered from users’ social networking sites including Facebook, Twitter, LinkedIn, … Continue reading

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Barack Obama’s Use of Social Media in the 2008 Presidential Campaign

In 2007, Facebook co-founder Chris Hughes left the social networking company in order to serve as the social media director for Barack Obama’s presidential election campaign.  Hughes’ key tool in the social media campaign was My.BarackObama.com, a networking website that … Continue reading

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How Social Media Helped Shape the Trayvon Martin Case

Photo by David McNew/Getty Images On February 26, 2012 in Sanford, Florida, 17-year-old Trayvon Martin was walking from a grocery store to his father’s gated community home when George Zimmerman, a neighborhood watch volunteer, pursued him, fought with him and … Continue reading

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To Tweet or Not To Tweet?

Social networking websites such as Facebook, Twitter and LinkedIn are quickly being added to the background check roster as employers are finding that these sites are full of insight and information about their potential employees.  And the snooping doesn’t stop … Continue reading

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Should Your Business Be of Interest of Pinterest?

Pinterest is quickly becoming the latest craze in the world of social media.  Although the site launched back in March 2010, Pinterest has recently gained tremendous momentum, having grown more than 4,000% in the last few months.  What makes Pinterest … Continue reading

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Social Media Breakfast Los Angeles Feeds Hungry Stomachs with Delicious Pastries and Hungry Minds with Innovative Ideas

Earlier this week I attended the March Breakfast hosted by Social Media Breakfast Los Angeles (SMBLA) held at the Coupa Café in Beverly Hills, CA.  Creative Asylym Digital Marketing Strategist, Vladimir Kroshinsky gave a humorous yet informative presentation about “Social … Continue reading

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Social Media for Startups: A Conversation with Give to Get Job’s Stacy McCoy

Launching a startup in undoubtedly an uphill battle, with our increasingly entrepreneurial society vying for their latest ideas to be heard above all others.  Social media has allowed these companies to have more creativity and get the most out of … Continue reading

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Your Kids and Social Media: Are You in Denial?

Let’s face it, gone are the days where kids get together with their neighbors and carelessly play freeze-tag and capture the flag until dinnertime.  Now, they are practically born with an iPhone in their hands and seem to know more … Continue reading

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Foursqaure: The Latest Stalker Platform or Useful Marketing Tool?

You may not have begun “checking in” to all your daily stops ranging from your rushed morning coffee at the gas station around the corner from your apartment to the happy hour drinks at the “kitchy” Mexican cafe across the … Continue reading

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Putting the Purpose in Social Media: Interview with Simon Mainwairing

To be successful in marketing, especially in the position of consulting others on their marketing and branding practices, it is essential to stay on top of the trends.  But even for expert branding consultant Simon Mainwairing, there is always a … Continue reading

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