BLOGGING STATISTICS
These statistics on blogging are culled from The State of the Blogosphere by Technorati:
- More than 133,000,000 blogs have been indexed by Technorati since 2002
- 77% of Internet users read blogs according to Universal McCann
- Two-thirds of Bloggers are male
- More than half are married and more than half are parents
- 60% are 18-44
- 75% have college degrees
- 40% have graduate degrees
- One in four has an annual household income of $100K or more
- 86% have been blogging for at least a year
- 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
- 72% say they blog in order to share their expertise
- 53% of professional Bloggers are interested in attracting new clients from blogging
- 72% of those who are self-employed and blogging are interested in attracting new clients
- 57% say that their future plans include blogging even more (including 74% of 18-24 year olds)
- The most common rate of updating is 2-3 times per week.
- The majority of blogs use tags (85%)
- 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia
- Bloggers participate in an average of 5 activities to drive traffic to their blogs
- 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
- 56% say that their blog has helped their company establish a positioning as a thought leader within the industry
- 58% say that they are better-known in their industry because of their blog
TWITTER STATISTICS
From Twitter: “The graph below tells a story of how we’ve grown over the past three years in terms of number of tweets created per day. Please note that tweets from accounts identified as spam have been removed so the counts in this chart do not include spam.
Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second. (Yes, we have TPS reports.)”
Tweet deliveries are a much higher number because once created, tweets must be delivered to multiple followers. Then there’s search and so many other ways to measure and understand growth across this information network. Tweets per day is just one number to think about. We’ll make time to share more information so please stay tuned.
FACEBOOK STATISTICS
Wonderful insight