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Category Archives: Uncategorized
Social Media Week: Facebook’s Impact on Entertainment PR and Marketing
Just returned from my first Social Media Week Los Angeles event sponsored by PRSA-LA and Social Media Week. The panel, held at The Palen Center in Beverly Hills featured KTLA Tech Reporter Rich DeMuro as moderator and industry experts Kay … Continue reading
Social Media and the Government
I remember the very early stages of Facebook, when the social networking platform was only available for students at a select group of approved universities. When my small university in New Hampshire was finally approved for Facebook, I would have … Continue reading
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Real-Time Marketing
These days it seems that every brand, whether willingly or dragged kicking and screaming, is engaging in some sort of social media marketing. Many companies are winning over consumers and cleaning up their brand identity by engaging in open conversation … Continue reading
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How to Survive SXSW Interactive
We all come to SXSW hoping to get the latest buzz on emerging media and technology. There are also a range of other reasons why we come to SXSW Interactive, so tips on how to get the most out of … Continue reading
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Tips for a Professional Social Media Persona
Young adults who are currently entering the professional workforce are very much ingrained in the “social media generation”. They have most likely maintained their various social media accounts (Facebook, MySpace, Twitter, etc.) since college or before. As they enter the … Continue reading
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An Outlook for Social Media in 2011
A compilation of predictions for 2011 social media trends from some of the best experts on the web. “It will become increasingly apparent that many of the functions of a corporation can be duplicated outside a corporation by new vetted … Continue reading
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Advertising Past and Present: An Interview with Ad Vet Cornelius Trunchpole
English advertising legend of the 1930′s, 40′s, 50′s and 60′s and social media legend of the advertising industry, Cornelius Trunchpole, has been gaining buzz since dropping back into the “biz” in March 2010. He was kind enough to take some … Continue reading
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Catchin’ a Deal with Online Sample Sales
It’s pretty obvious as we head into the holiday shopping season that there are no shortage of sales to be had. With Black Friday and “Cyber Monday,” shoppers are encouraged to make their purchases on the spot in order to … Continue reading
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Soundoff: Facebook Messages
I have recently started to realize (and subsequently, NOT appreciate) the amount of methods through which I can be contacted. In a given day I am sending and receiving messages through my personal e-mail, alumni e-mail, work e-mail, Blackberry Messenger, … Continue reading
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Words of Wisdom on Social Media
“Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” – Jeff Antaya, chief marketing officer of Plante Moran “Twitter is like a tragically hip New … Continue reading
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