BACKYARD PRODUCTIONS:
FROM ’0′ to ’800′ in SIX MONTHS
When our client, prolific & highly regarded film production company Backyard, decided to get involved with the world of social media in December, we took the challenge head on. Backyard had no Facebook, Twitter, blog or Flickr, and we thought they were missing great storytelling opportunities.
“Social Butterfly is a great service that enables us to share our brand in a bigger way. It is easier convey what makes us unique through social networking than just our website because people get to see behind the scenes on our shoots, the bar-b-ques on the roof during the summer, the family atmosphere at the office. For Backyard, sharing through social media is invaluable,” Cori Cooperider, Director of Research.
Press Kitchen had been in the same boat a year ago, and found that diving into social networking bolstered our brand recognition significantly. The positive results from taking advantage of the benefits that Facebook, Twitter and a company blog page can provide, evoked a natural progression to extend those services to our clients. Backyard was Social Butterfly’s first official client.
Facebook has recently replaced Google as the number one most visited site on the internet. While it began as an online hang-out where college students kept in touch with their friends, it has now become a place where anyone over the age of 13 with a valid e-mail address can join networks, post pictures, and update their ‘status’. The fan page feature is allowing businesses to connect to their audience, clients, potential clientele and even employees on a level never before seen.
Backyard’s Social Networking Program (as of July)
1. Backyard Productions currently makes use of the Facebook fan page feature, and has:
- 877 fans
- A posting quality of 22.1
- 22 photo albums
- An average of 15 interactions per week
- Fan page linked to Twitter
Social Butterfly helped Backyard Productions engage in regular posting to their blog, as well as a Twitter account.
2. The “Over the fence” Blog
- 36 posts since December 2009; content generated by Social Butterfly with input from Backyard
- Displays feed from Flickr photo stream
- Linked to Facebook & Twitter
- Draws regular comments from clients & friends
- Highlights behind the scenes stories and profiles of staff and talent
3. @BackyardLA Twitter account
- 118 tweets
- 37 followers
- Following 42
- Used to promote blog and Facebook posts
- Tweets include notice of hits in popular trades, production activities, and comments on industry activities
Testimonials on Backyard’s Social Network
“Facebook has made it very easy to be in touch with the company. It seems to make everyone more visible. I know what is going on at Backyard and people see me and think to hire me… very effective! Big fan!” -Maria Haro-Flanagan, Backyard fan
“I’d love to work with Backyard on every project, so even if we don’t work on every job together, I’m aware of what Backyard is doing,” -Bob Mori, Editor at jumP LA
But it isn’t just about the business. “They’ll post funny pictures from the set, then you can read the story behind the pictures on the blog. It keeps me in touch with them,” -Janet Urban, Sound Mixer
