Any Facebook page that is constantly posting the same type of content is boring and unlikely to increase in fan size or followers. Here are some ideas for some fresh and varied content for your page.
Pictures
Even iphone shots are better than nothing! Get into the habit of always having a camera on you to take pictures of fun and interesting locations you visit for work. Being able to give an “exotic” persona to your company and giving fans a behind the scenes peek is a great way to engage fans and followers.
Interesting Articles
You are probably already in the habit of checking, or at least scanning, the trades and other publications of personal and business interest at one point in your day. If you find an article that is particularly interesting or that you feel like you’d like to discuss with others, post a link to the article. Make sure to always include a comment with the link in order to engage your fans in conversation about the content posted.
Videos
If you find yourself in a period of time where you are lacking new content, posting videos of old work is a great way to create “filler”. The best way to accomplish this without running the risk of copyright or Internet usage implications is to take the videos from YouTube. You can also post videos of office happenings or
Company/Employee News
A great way to give your fans/followers insight to your company which they may not otherwise gain by visiting your official website is to find ways to personalize the employees that work there. You can do this by announcing birthdays, births, weddings, etc. You can also publish employee’s volunteer or sports exploits. All work and no play makes for a really dull life… and Facebook page as well. If your fans see your company as more down-to-earth, then they will see you as more likeable and relatable and will therefore want to do more work with you. But, be warned, if you post non work-related posts too frequently, it will portray the image that your company is rarely working, which is clearly not something that you want to do. If you keep these posts to 25% of your total posts, then you should be in the clear on this possible confusion.
Events
If you have hopped on board the geo-location trend, then you can check-in when you are attending industry related events. Not only will this give you the opportunity to hook up with others who are attending the same event, but it will also show potential clients who are researching your company how active you are in the industry and its related events. If you are still unsure about using Foursquare or one of its similar competitors, then you can make your presence at these events aware by posting a status update or snap pictures to post following the event.
