Since our premiere Social Butterfly client, Backyard Productions, dove headfirst into social media in December 2009, we have continued to see their numbers soar! They have been able to see how their online conversation with both their clients and fans has made it easier to keep them in the loop about Backyard’s current company happenings and new work.
While at the 2010 Cannes Lions International Advertising Festival, Executive Producer Kris Mathur was able to send photos from his iPhone to keep Facebook fans in the loop on Backyard’s festivities abroad. He commented that there is, “more immediacy to having a social network. It has connected events at Cannes to people in North America that did not have the opportunity to go.” Backyard received more fan interaction than ever from the Cannes posts and brought fans’ attention to their more relevant postings (about work, press notices, etc.)
Backyard’s social media accounts have continued to increase in followers and fan interactivity in the past few months.
Facebook:
o 865 fans
o 22 photo albums (with up to 800 views on select photos!)
o 299 average page views per week
o 16 average new interactions per week (wall posts, comments, likes)
o 118 Tweets
o 37 Followers
o 42 Following
Social Butterfly uses relevant hash tags to attract new followers and be placed in corresponding feeds as well as retweets of industry-related news of interest.
Backyard “Over the Fence” Blog:
o 36 posts since December; Original content generated by Social Butterfly with input from Backyard via photo submissions and interviews.
o Linked to Facebook and Twitter (twitter feed on blog page).
o Gives behind the scenes insights including on set photos, staff profiles and staff community involvement.
o Garners comments by clients, friends and industry professionals.
Director of Research with Backyard Cori Cooperider was able to help connect Backyard to their fans from afar. While back in the U.S., she claimed, “We loved being able to share the Cannes festivities with our fans thru our social media. For all of us that didn’t get to go… now we know more of what we missed! Maybe next year…..” Backyard continues to grow its social network and fan-base and we expect they will hit 1,000 fans by the summer’s end!
